Universitas Sumatera Utara (USU) needed updates and enhancements to several key pages on their website to improve user experience and better reflect the university's programs and vision. The project focused on redesigning selected sections of the website while also laying a solid foundation for future development through structured design documentation.
Website
My Role
As part of the UI team, I worked on both the design and prototyping of several core pages, contributing to a more interactive, informative, and user-centered experience. I also took initiative to analyze the current site structure and build a clear information architecture to support future development by both designers and developers.
What I Designed
Faculty and Staff Page
Designed and prototyped the page with a smooth infinite scroll interaction, making it easier to browse extensive staff listings without breaking the user flow.Wisata Kota Medan Page
Created a high-fidelity prototype featuring an advanced image slider animation to showcase local tourism visually and engagingly.Transformation Towards the Ultimate Page
Conducted content research and structured the information before translating it into a clean, informative page layout with strong narrative flow.Kampus Merdeka Page
Designed the layout to visually and structurally align with the Kampus Merdeka initiative, ensuring the messaging and goals were clearly communicated.Information Architecture Mapping
Built a comprehensive information architecture based on the live version of USU’s website. This helped identify structural issues and guide future redesigns, streamlining collaboration between the design and development teams.
Outcome
The new page designs brought clarity, modern interaction, and consistency to the USU website. By combining animation, research, and clean structure, the site became more engaging for visitors. The documented architecture now serves as a blueprint for ongoing development, ensuring alignment between teams and a smoother workflow for future iterations.
